June 15, 2022 13:00 ET | Source: Future Market Insights Global and Consulting Pvt. Ltd. Future Market Insights Global and Consulting Pvt. Ltd.
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NEWARK, Del, June 15, 2022 (GLOBE NEWSWIRE) -- The global male colour cosmetics market is expected to register new growth opportunities during the forecast period. The market is projected to rise at a CAGR of ~11% between 2019 and 2029, Future Market Insights foresees high growth for the market.
Globally, rising internet penetration and adoption of e-commerce are the factors expected to fuel the revenue growth of global male colour cosmetics market, owing to growing number of customers using digital technology for mobile transactions and purchasing various products through online platform. In order to capitalize on millennial that are tech-savvy, companies in male colour cosmetics market are engaged with consumers through the use of social media and other digital avenues to advertise their products and increase the market share via online sales revenue.
Increasing online sales and use of e-commerce for selling FMCG products in North America, East Asia, and South Asia has led to surge the growth of B2C business in the consumer goods sector. Over the years, consumers’ behaviour has drastically changed and are more inclined towards researching about products online and purchasing various products such as men lips sticks, men foundation creams, and other products through e-commerce.
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Key Takeaways from the Male Colour Cosmetics Market Study
Celebrity Endorsement to Inspire Consumer’s Buying Behaviour
An emerging trend in the male colour cosmetics market is the increasing number of key players appointing various celebrities from the field of sports and films to endorse their products, with an objective to influence consumers to adopt the same. For instance, David Beckham & L’Oréal has entered into a partnership for male product promotion under the brand ‘HOUSE 99’. The brand is engaged in offering Natural Bronzing Effect Moisturising Gel.
Some of the key players operating in the male colour cosmetics market are as L’oreal, War Paint, Koh Gen Do, Calven Klein, 4VOO, Glossier Inc., Guerlain, Hourglass, Formen Inc., Mens MakeUp, Menaji Worldwide LLC, Chanel and others
Several leading market players are engaged in partnership with other stakeholders to increase their product offering across the world. Moreover, companies are engaged in product innovation, launches, and advertisement on social networks to promote their products.
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Key Segments of Male Colour Cosmetics Industry Survey
Male Colour Cosmetics Market by Product:
Male Colour Cosmetics Market by End User:
Male Colour Cosmetics Market by Nature:
Male Colour Cosmetics Market by Price Range:
Male Colour Cosmetics Market by Sales Channel:
Male Colour Cosmetics Market by Region:
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Table of Content 1. Executive Summary
1.1. Male Colour Cosmetics Market Outlook
3. Male Colour Cosmetics- Industry Growth Analysis
3.1. Contribution of Male Colour Cosmetics in Global Personal Care Industry
3.2. Changing Men Perception towards Colour Cosmetics
3.3. Evolution of Male Colour Cosmetics
4.1. Key Trends Impacting the Market
5. South Korea- an Exciting Prospect For Beauty Suppliers
5.1. South Korea s Beauty and Personal Care Market Overview
5.2. Korean Beauty Brands – Strengthening their Marketing Efforts
5.3. Consumer Trend in South Korea Market
6.1. Percentage of Demand by Age Group
6.2. Percentage of Demand by Preferred Sales Channel
6.3. Percentage of Demand by Products Type
Click Here for Male Colour Cosmetics Market 300 pages TOC Report
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